AI now decides who your customers buy
from.
Does it recommend you?
Dual Code shows you how to get named by the AI your buyers ask first, and still win the person who clicks through.
♦ See what AI really says about your brand
♦ Fix the pages it can't read or quote
♦ Run a 12-point audit on your brand this week
BEST FOR DOING THE WORK
Built to be written in. The paperback has every worksheet inside, plus notes pages.
Reading on Kindle? Get the free printable workbook at dualcodeframework.com.
Not sure yet? Read Chapter 7: The Dual Code Audit, free first.
AI now decides who your customers buy
from.
Does it recommend you?
Dual Code shows you how to get named by the AI your buyers ask first, and still win the person who clicks through.
♦ See what AI really says about your brand
♦ Fix the pages it can't read or quote
♦ Run a 12-point audit on your brand this week
BEST FOR DOING THE WORK
Built to be written in. The paperback has every worksheet inside, plus notes pages.
Reading on Kindle? Get the free printable workbook at dualcodeframework.com.
Not sure yet? Read Chapter 7: The Dual Code Audit, free first.
AI now decides who your customers buy
from.
Does it recommend you?
Dual Code shows you how to get named by the AI your buyers ask first, and still win the person who clicks through.
♦ See what AI really says about your brand
♦ Fix the pages it can't read or quote
♦ Run a 12-point audit on your brand this week
Built to be written in. The paperback has every worksheet inside, plus notes pages.
Reading on Kindle? Get the free printable workbook at dualcodeframework.com.
Not sure yet? Read Chapter 7: The Dual Code Audit, free first.
- THE PROBLEM
Your next customer already asked AI. You weren't in the answer.
They never visited your site. They never saw your case studies. They typed one question into an AI assistant and got three names back.
Yours wasn't one of them.
You won't see it in your CRM. There was no lead to lose. It just shows up as a quiet quarter nobody can explain.
So you rewrite the copy. You tweak the funnel. You post more. None of it helps, because the problem isn't your work. It's how your work reads to a machine.
WHAT PEOPLE RESPOND TO
Story and feeling
A brand voice they connect with
A founder story that lands
Testimonials that sound warm
The sense that "these are my people"
WHAT AI NEEDS BEFORE IT NAMES YOU
Clear, checkable facts
Who you're for, said plainly
Claims it can quote and verify
Proof that matches across every site
The same story everywhere it looks
The brands that sound best to people are often the
ones AI ignores.
Not because they're worse. Because they're vague.
You don't need more content. You need content both readers can use.
- THE PROBLEM
Your next customer already asked AI. You weren't in the answer.
They never visited your site. They never saw your case studies. They typed one question into an AI assistant and got three names back.
Yours wasn't one of them.
You won't see it in your CRM. There was no lead to lose. It just shows up as a quiet quarter nobody can explain.
So you rewrite the copy. You tweak the funnel. You post more. None of it helps, because the problem isn't your work. It's how your work reads to a machine.
WHAT PEOPLE RESPOND TO
Story and feeling
A brand voice they connect with
A founder story that lands
Testimonials that sound warm
The sense that "these are my people"
WHAT AI NEEDS BEFORE IT NAMES YOU
Clear, checkable facts
Who you're for, said plainly
Claims it can quote and verify
Proof that matches across every site
The same story everywhere it looks
The brands that sound best to people are often the ones AI ignores.
Not because they're worse. Because they're vague.
You don't need more content. You need content both readers can use.
- INSIDE THE BOOK
Inside the book you'll learn how to:
No prompt packs. No "rank in AI" hacks. A working system you can run on a real brand.
INTRO
Find out what AI says about you today.
One copy-and-paste prompt shows who gets named in your category, and whether you do.
CH 1 & 4
Write one page that works for both readers.
Keep the line that moves people. Add the plain facts AI can quote. Then do the same for your testimonials and founder story.
CH 2 & 3
Replace the persuasion tricks that no longer reach the buyer.
Countdown timers, gated PDFs and logo walls do nothing for an AI. Learn the six swaps that do.
CH 5
Stop losing buyers after AI sends them to you.
Spot where your page contradicts what the AI promised, and close the gap before the buyer leaves.
CH 6
Get on the shortlist before the meeting is booked.
Buyers now arrive with an AI-built brief. Learn what to publish so you're in it, described the way you'd want.
CH 7
Score your brand out of 24.
Run the 12-item Dual Code Audit, find your worst three gaps and fix them this month.
CH 9
Follow a 90-day plan.
Twelve weeks. One focused job every Monday. Small enough to actually get done.
- INSIDE THE BOOK
Inside the book you'll learn how to:
No prompt packs. No "rank in AI" hacks. A working system you can run on a real brand.
INTRO
Find out what AI says about you today.
One copy-and-paste prompt shows who gets named in your category, and whether you do.
CH 1 & 4
Write one page that works for both readers.
Keep the line that moves people. Add the plain facts AI can quote. Then do the same for your testimonials and founder story.
CH 2 & 3
Replace the persuasion tricks that no longer reach the buyer.
Countdown timers, gated PDFs and logo walls do nothing for an AI. Learn the six swaps that do.
CH 5
Stop losing buyers after AI sends them to you.
Spot where your page contradicts what the AI promised, and close the gap before the buyer leaves.
CH 6
Get on the shortlist before the meeting is booked.
Buyers now arrive with an AI-built brief. Learn what to publish so you're in it, described the way you'd want.
CH 7
Score your brand out of 24.
Run the 12-item Dual Code Audit, find your worst three gaps and fix them this month.
CH 9
Follow a 90-day plan.
Twelve weeks. One focused job every Monday. Small enough to actually get done.
- WHO IT'S FOR
This book is for you if your work is good but you're not getting found.
01
You run an agency.
Clients are asking why they don't show up in AI. You need a real answer, and a method you can run on every account.
02
You own a business.
Your product is strong. Your pipeline is quieter than it should be. You want to know if AI is sending your buyers elsewhere, and how to stop it.
03
You write blogs.
You're a blogger or content writer. Your posts read well, but AI answers quote someone else. Learn why one dense, useful post beats a year of thin ones, and how to write posts a model can quote and cite.
Not for you if...
You want a shortcut, a prompt pack, a guaranteed result or a way to churn out more posts. This is a system. It works if you do the work.
- WHO IT'S FOR
This book is for you if your work is good but you're not getting found.
01
You run an agency.
Clients are asking why they don't show up in AI. You need a real answer, and a method you can run on every account.
02
You own a business.
Your product is strong. Your pipeline is quieter than it should be. You want to know if AI is sending your buyers elsewhere, and how to stop it.
03
You write blogs.
You're a blogger or content writer. Your posts read well, but AI answers quote someone else. Learn why one dense, useful post beats a year of thin ones, and how to write posts a model can quote and cite.
Not for you if...
You want a shortcut, a prompt pack, a guaranteed result or a way to churn out more posts. This is a system. It works if you do the work.
- WHY NOW
Forty years of marketing
advice just expired.
This is what replaces it.
For decades the rules held. Persuade the person, win the sale.
Now there's a machine in the middle. It doesn't feel urgency. It doesn't care how charming you are. It reads what you publish and decides if you're worth naming.
Most brands haven't adjusted yet. That's your window. The ones who move now get named. The rest wonder where their buyers went.
- WHY NOW
Forty years of marketing
advice just expired.
This is what replaces it.
For decades the rules held. Persuade the person, win the sale.
Now there's a machine in the middle. It doesn't feel urgency. It doesn't care how charming you are. It reads what you publish and decides if you're worth naming.
Most brands haven't adjusted yet. That's your window. The ones who move now get named. The rest wonder where their buyers went.
- WHY LISTEN TO BILLIE
Built on real data, not trend reports.
Billie Sharp owns a tech company and a marketing agency. That gives her something most marketing authors don't have: the backend data.
For ten months, from November 2025 to August 2026, she studied what AI was doing to marketing using that data. She didn't guess. She watched the shift show up in the numbers inside her own businesses, then built a system to deal with it. That system is this book.
What that means for you: every chapter comes from what she saw happen, not from someone else's prediction.
"I'm not a guru, and I won't sell you a guarantee. I'll give you a rule, an audit and a plan for Monday."
- WHY LISTEN TO BILLIE
Built on real data, not trend reports.
Billie Sharp owns a tech company and a marketing agency. That gives her something most marketing authors don't have: the backend data.
For ten months, from November 2025 to August 2026, she studied what AI was doing to marketing using that data. She didn't guess. She watched the shift show up in the numbers inside her own businesses, then built a system to deal with it. That system is this book.
What that means for you: every chapter comes from what she saw happen, not from someone else's prediction.
"I'm not a guru, and I won't sell you a guarantee. I'll give you a rule, an audit and a plan for Monday."
- WHY LISTEN TO BILLIE
Built on real data, not trend reports.
Billie Sharp owns a tech company and a marketing agency. That gives her something most marketing authors don't have: the backend data.
For ten months, from November 2025 to August 2026, she studied what AI was doing to marketing using that data. She didn't guess. She watched the shift show up in the numbers inside her own businesses, then built a system to deal with it. That system is this book.
What that means for you: every chapter comes from what she saw happen, not from someone else's prediction.
"I'm not a guru, and I won't sell you a guarantee. I'll give you a rule, an audit and a plan for Monday."
- FREE CHAPTER
Score your brand before you buy the book.
Chapter 7 is The Dual Code Audit: twelve items, each scored 0, 1 or 2, out of 24. It’s the chapter that turns the whole book into a number you can act on. Read the opening free, then get the full audit and score yourself this week.
CHAPTER 7
The Dual Code Audit
This is the chapter that earns the rest of the book.
You can agree with every argument I have made and still be invisible on Monday if you do not look at your own pages with a score. Dual Code is not a mood. It is a file. Files can be inspected.
I am not going to audit you. I do not want a screenshot of your homepage in my inbox. I want you to run this on your own brand this week, in your own browser, with the same tools your buyers already use. If you do not have a website, use LinkedIn plus whatever public profile a customer would actually find. The test is not prestige. The test is whether a machine can extract you and a human can still want you.
I will give you twelve items. Each scores 0, 1, or 2. Total possible: 24.
0 means absent or actively working against you.
1 means partial. A human could infer it. A machine would have to guess.
2 means a model can extract it and a person is not punished for the extraction.
Write the scores down. Paper is fine. A note on your phone is fine. The number is not a personality. It is a queue.
A note on honesty. If you score yourself 22 because you “know what you meant,” you have not taken the audit. You have performed confidence. Open a private window. Be the intern. If you would have to be psychic, the score is not a 2.
The twelve items are not a staircase. You do not “unlock” citation web after schema. You look at the whole file at once. Identity sits at the rim: readability, entity, consistency. Then match: spec, intent pages, objections. Then proof: claims with receipts, reviews, citation web. At the center is signal density. Human Code and Machine Code in the same blocks. Gated content and structured data either feed that center or starve it.
How to run it
Block three hours this week, or three sessions of one hour. Do not do it with the marketing deck open. Do it with the live URLs.
Hour one: Items 1 through 4, plus the 10:41 p.m. query from Chapter 6. Screenshot the AI answers before you look at your own site. The screenshot is the judge. Your homepage is the defendant.
Hour two: Items 5 through 8. This is the unglamorous pass. Reviews. Schema. Gates. Intent pages. You will be tempted to skip schema because it sounds like a developer chore. Read it anyway. You do not need to become a developer. You need to know whether the machine is being handed a labeled file or a pile of pretty pixels.
Excerpt from Dual Code by Billie Sharp. Copyright © 2026 Billie Sharp.
Chapter 7 continues...
Read the rest free
Get all of Chapter 7, The Dual Code Audit, in your inbox: the twelve items, the scorecard and how to fix your worst three this month.
- FREE CHAPTER
Score your brand before you buy the book.
Chapter 7 is The Dual Code Audit: twelve items, each scored 0, 1 or 2, out of 24. It’s the chapter that turns the whole book into a number you can act on. Read the opening free, then get the full audit and score yourself this week.
CHAPTER 7
The Dual Code Audit
This is the chapter that earns the rest of the book.
You can agree with every argument I have made and still be invisible on Monday if you do not look at your own pages with a score. Dual Code is not a mood. It is a file. Files can be inspected.
I am not going to audit you. I do not want a screenshot of your homepage in my inbox. I want you to run this on your own brand this week, in your own browser, with the same tools your buyers already use. If you do not have a website, use LinkedIn plus whatever public profile a customer would actually find. The test is not prestige. The test is whether a machine can extract you and a human can still want you.
I will give you twelve items. Each scores 0, 1, or 2. Total possible: 24.
0 means absent or actively working against you.
1 means partial. A human could infer it. A machine would have to guess.
2 means a model can extract it and a person is not punished for the extraction.
Write the scores down. Paper is fine. A note on your phone is fine. The number is not a personality. It is a queue.
A note on honesty. If you score yourself 22 because you “know what you meant,” you have not taken the audit. You have performed confidence. Open a private window. Be the intern. If you would have to be psychic, the score is not a 2.
The twelve items are not a staircase. You do not “unlock” citation web after schema. You look at the whole file at once. Identity sits at the rim: readability, entity, consistency. Then match: spec, intent pages, objections. Then proof: claims with receipts, reviews, citation web. At the center is signal density. Human Code and Machine Code in the same blocks. Gated content and structured data either feed that center or starve it.
How to run it
Block three hours this week, or three sessions of one hour. Do not do it with the marketing deck open. Do it with the live URLs.
Hour one: Items 1 through 4, plus the 10:41 p.m. query from Chapter 6. Screenshot the AI answers before you look at your own site. The screenshot is the judge. Your homepage is the defendant.
Hour two: Items 5 through 8. This is the unglamorous pass. Reviews. Schema. Gates. Intent pages. You will be tempted to skip schema because it sounds like a developer chore. Read it anyway. You do not need to become a developer. You need to know whether the machine is being handed a labeled file or a pile of pretty pixels.
Excerpt from Dual Code by Billie Sharp. Copyright © 2026 Billie Sharp.
Chapter 7 continues...
Read the rest free
Get all of Chapter 7, The Dual Code Audit, in your inbox: the twelve items, the scorecard and how to fix your worst three this month.
- FREE CHAPTER
Score your brand before you buy the book.
Chapter 7 is The Dual Code Audit: twelve items, each scored 0, 1 or 2, out of 24. It’s the chapter that turns the whole book into a number you can act on. Read the opening free, then get the full audit and score yourself this week.
CHAPTER 7
The Dual Code Audit
This is the chapter that earns the rest of the book.
You can agree with every argument I have made and still be invisible on Monday if you do not look at your own pages with a score. Dual Code is not a mood. It is a file. Files can be inspected.
I am not going to audit you. I do not want a screenshot of your homepage in my inbox. I want you to run this on your own brand this week, in your own browser, with the same tools your buyers already use. If you do not have a website, use LinkedIn plus whatever public profile a customer would actually find. The test is not prestige. The test is whether a machine can extract you and a human can still want you.
I will give you twelve items. Each scores 0, 1, or 2. Total possible: 24.
0 means absent or actively working against you.
1 means partial. A human could infer it. A machine would have to guess.
2 means a model can extract it and a person is not punished for the extraction.
Write the scores down. Paper is fine. A note on your phone is fine. The number is not a personality. It is a queue.
A note on honesty. If you score yourself 22 because you “know what you meant,” you have not taken the audit. You have performed confidence. Open a private window. Be the intern. If you would have to be psychic, the score is not a 2.
The twelve items are not a staircase. You do not “unlock” citation web after schema. You look at the whole file at once. Identity sits at the rim: readability, entity, consistency. Then match: spec, intent pages, objections. Then proof: claims with receipts, reviews, citation web. At the center is signal density. Human Code and Machine Code in the same blocks. Gated content and structured data either feed that center or starve it.
How to run it
Block three hours this week, or three sessions of one hour. Do not do it with the marketing deck open. Do it with the live URLs.
Hour one: Items 1 through 4, plus the 10:41 p.m. query from Chapter 6. Screenshot the AI answers before you look at your own site. The screenshot is the judge. Your homepage is the defendant.
Hour two: Items 5 through 8. This is the unglamorous pass. Reviews. Schema. Gates. Intent pages. You will be tempted to skip schema because it sounds like a developer chore. Read it anyway. You do not need to become a developer. You need to know whether the machine is being handed a labeled file or a pile of pretty pixels.
Excerpt from Dual Code by Billie Sharp. Copyright © 2026 Billie Sharp.
Chapter 7 continues...
Read the rest free
Get all of Chapter 7, The Dual Code Audit, in your inbox: the twelve items, the scorecard and how to fix your worst three this month.
- FREE BONUS
Plus: the Dual Code Workbook, free.
Reading won't fix your brand. Doing the work will.
Every worksheet from the book, in order, ready to print. Grab a pen, open your live site and fill it in as you go. By the last page you'll have a scored audit and a 12-week plan.
37 printable pages
A4 & US Letter
Free bonus
START
The prompt that shows who AI names
SCAN
The 5-minute homepage scan
REWRITE
Rewrite sheets and before/after worksheets
SCORE
The 12-item audit scorecard
PLAN
Ninety days, week by week
- FREE BONUS
Plus: the Dual Code Workbook, free.
Reading won't fix your brand. Doing the work will.
Every worksheet from the book, in order, ready to print. Grab a pen, open your live site and fill it in as you go. By the last page you'll have a scored audit and a 12-week plan.
37 printable pages
A4 & US Letter
Free bonus
START
The prompt that shows who AI names
SCAN
The 5-minute homepage scan
REWRITE
Rewrite sheets and before/after worksheets
SCORE
The 12-item audit scorecard
PLAN
Ninety days, week by week
- FREE BONUS
Plus: the Dual Code Workbook, free.
Reading won't fix your brand. Doing the work will.
Every worksheet from the book, in order, ready to print. Grab a pen, open your live site and fill it in as you go. By the last page you'll have a scored audit and a 12-week plan.
37 printable pages
A4 & US Letter
Free bonus
START
The prompt that shows who AI names
SCAN
The 5-minute homepage scan
REWRITE
Rewrite sheets and before/after worksheets
SCORE
The 12-item audit scorecard
PLAN
Ninety days, week by week
— EARLY READERS
What readers are saying
“
[Testimonial]
[Name], [Role, Company]
“
[Testimonial]
[Name], [Role, Company]
“
[Testimonial]
[Name], [Role, Company]
— EARLY READERS
What readers are saying
“
[Testimonial]
[Name], [Role, Company]
“
[Testimonial]
[Name], [Role, Company]
“
[Testimonial]
[Name], [Role, Company]
- YOUR MOVE
Find out if AI recommends
you. Then fix it.
Every week you wait, buyers get a shortlist without you on it. Start
with Chapter 7, The Dual Code Audit, for free. Score your brand this week.
Then get the book and fix what the score shows you.
BEST FOR DOING THE WORK
Built to be written in. The paperback has every worksheet inside,
plus notes pages. Reading on Kindle?
Get the free printable workbook at dualcodeframework.com.
No risk. Read Chapter 7 free or get the free workbook first
- YOUR MOVE
Find out if AI recommends
you.
Then fix it.
Every week you wait, buyers get a shortlist without you on it. Start
with Chapter 7, The Dual Code Audit, for free. Score your brand this week.
Then get the book and fix what the score shows you.
BEST FOR DOING THE WORK
Built to be written in. The paperback has every worksheet inside, plus notes pages. Reading on Kindle?
Get the free printable workbook at dualcodeframework.com.
No risk. Read Chapter 7 free or get the free workbook first
- YOUR MOVE
Find out if AI recommends
you. Then fix it.
Every week you wait, buyers get a shortlist without you on it. Start
with Chapter 7, The Dual Code Audit, for free. Score your brand this week.
Then get the book and fix what the score shows you.
BEST FOR DOING THE WORK
Built to be written in. The paperback has every worksheet inside,
plus notes pages. Reading on Kindle?
Get the free printable workbook at dualcodeframework.com.
No risk. Read Chapter 7 free or get the free workbook first
Get named by the AI. Get chosen by the person.
By Billie Sharp.
Copyright © 2026 Billie Sharp. All rights reserved.
Get named by the AI. Get chosen by the person.
By Billie Sharp.
Copyright © 2026 Billie Sharp. All rights reserved.
Get named by the AI. Get chosen by the person.
By Billie Sharp.
Copyright © 2026 Billie Sharp. All rights reserved.